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That didn't stop other early developers from trying.
Third Voice, founded by a group of Singaporean engineers in 1998, raised more than million in its first year, and saw itself as a tool to "empower users" and make the web "more meaningful." It didn't quite work out that way.
Clark's office called the new button "a step in the right direction." Finnegan says the service is "very tightly moderated" and that she and a deputy "read every single annotation that comes in through the Web Annotator."'s Cillizza acknowledges that internet commentary can "go over the line," and that annotation services must hire moderators "with a keen sense of their community and what flies there (and doesn’t)." He also sees annotation as a better option than traditional web comments.
The service, which started in 2009 as Rap Genius, a website that allowed rap music fans to annotate lyrics, expanded into news annotation with News Genius in 2013, and now provides a browser extension that lets anyone add comments to any web site.